White space is an element of graphic design that refers to a portion of a page that is blank. It is the space in a layout between lines of text or surrounding a photograph. It can be filled or left alone.
Pink Print Company relies on white space as a design esthetic, a way to gather thoughts and organize, as well as an approach to everything we do. We begin every project with a blank canvas, working with you to create on top of it. Perhaps a little. Perhaps a lot. It depends on your inspiration.
The blank space provides a canvas, and the calm clears the path for your ideas, your creation, finally moving you, finally filling the space.