designing with pink print co.
When it comes to weddings, invitations play an important part of your special day and with Pinterest, magazines, blogs, and Instagram, the ideas and possibilities are endless. It can be difficult to nail down your unique style.
There are an array of components that go into designing your wedding invitations and the complimentary details. Everything from fonts to color combinations, paper, menus, place cards, foil options, liners...you name it. It can be overwhelming! That's where we come in.
At Pink Print Company, we strive to make the process as enjoyable and seamless as possible. We love all things paper, design and unique-to-you. We work to assist you in developing the look and feel of your wedding day through these sweet paper details.
Owner and Creative Director of Pink Print Company, Stacey Lehr gave us some insight on the design process, as well as sharing her advice on how to narrow-in your inspiration.
We hope you love this interview and find a few ideas!
What is your favorite type of invitation to design, if any?
"do i have to pick one?! i imagine it’s like picking a favorite child. ha! i do love designing wedding invitations, if i have to choose. the process is a bit more in depth, and takes a bit more time, but the client is so invested emotionally. it’s exciting and rewarding."
Where do you draw inspiration when you're designing?
"from the printing process in itself and the parameters surrounding how to design for the various printing types - foil, letterpress, engraving, etc. but also magazines and blogs - mostly fashion, travel, food. i am inherently traditional in my design so from year to year, the look is fairly consistent but the style gets refined. if a bride is unsure about direction of their invitation, i always tell them that they’ll never regret a simple, traditional invitation and then maybe add a pop of something unique to them - a monogram, a personal touch on lining, lighthearted wording, a funny anecdote.
"i think fonts really elevate an invitation.
when done right, it’s a game changer."
" if a bride is unsure about direction of their
invitation, i always tell them that they’ll never
regret a simple, traditional invitation and then
maybe add a pop of something unique to them -
a monogram, a personal touch on lining,
lighthearted wording, a funny anecdote. "
Is there a certain color or special details you’re loving right now?
"i am a black and white girl, through and through. almost to a fault! but i do love a pop of color - gold, blush, a grey-blue - at the right time. and i’ll always and forever love an envelope lining. it’s like a little surprise! i also love mixing fonts - a frilly script with a serif block font or a handwriting, loose script with a modern san serif font. i think fonts really elevate an invitation. when done right, it’s a game changer."
"more and more couples are creating a brand for their wedding and using that branding throughout the entire celebration - on cocktail napkins, menus, welcome bags, stationery, etc. i love helping pull together that cohesive, thoughtful look. in my opinion, it’s the personal touches that really stand out. i’m always looking for more places to use a monogram!"
What would you recommend to clients who are interested in designing invitations with pink print co?
"i think coming in with an idea of style is helpful, but not necessary. sometimes it’s just as important to know what you don’t like. but having perused pinterest or bridal magazines is a good start and can help you define the style of the invitation. in my opinion, invitations set the tone for the wedding. i believe the mood of the day is communicated through the paper, fonts, style and yes, even the stamp. it’s like the first look for your guests."
"in my opinion, invitations set the tone for the
wedding. i believe the mood of the day is
communicated through the paper, fonts, style
and yes, even the stamp."
How long does the custom design process take for clients?
"on average, start to finish, about four to six weeks. i always encourage brides to work from their mail date. if they want to mail september 1, then we need to be in process mid-july. we can always work faster if needed but i’ve come to realize over the years that very few brides like to work under a tight deadline so i build in some wiggle room for the proofing process. sometimes we nail it the first time around, and other times we need a few rounds of revisions to get it perfect."